MSN to produce original programming for MSN, MSNBC, and Xbox Live
MediaWeek is reporting on the unveiling of "an ambitious slate of original programming created for its multiple web platforms, including the MSN portal, MSNBC.com and Xbox Live" before a group of ad agency and marketing types at a Digital Showcase in New York. Microsoft emphasized its commitment to producing targeted large scale web series, offering integrated advertising opportunities, according to Media Week:
Among the new series to come out of MSN’s Branded Entertainment group are In Need Of Repair, a male-aimed home improvement series featuring a pair of sophomoric, mostly inept hosts; and The Men’s Room, an instructional fashion series geared for 20-something men who are averse to reading magazines such as GQ and Details. Also in the works are Seven Secrets About…, a light look at the secrets of pop culture icons such as Justin Timberlake; 50 Greatest, a spoof of the multiple pop culture list shows common to VH1 and other cable networks; and What on Earth is Going On?, a channel/series aimed at raising social consciousness.
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